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Velveeta Integrated Campaign
The Common Denominator.

We’ve crunched the numbers, and the results are in: open your fridge, cue the food combo possibilities, wiggle your fingers, and grab anything. Late night snack problem solved! It's that easy.
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No matter what you put in it, the common denominator has always been the creamiest Velveeta shells and cheese:



Social Media: Instagram Story

Out-of-Home




Made by:
Creative Director: Bob Rickert
Art Director: Me
Copywriter: Alyssa Hinojosa
Strategist: Chris Walhgren
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